BUS 317 Week 2 The Evolution and Importance of Advertising

The Evolution and Importance of Advertising. Using the APA writing style (6th Edition) and a minimum of three scholarly resources, two of which must be from the Ashford University online library, construct a three-to-four page paper based on the following questions/issues: 

1. How has advertising evolved into its current state?
2. Describe changes taking place in today’s advertising industry.
3. Describe how a target market helps the manager in an advertising plan.
4. What role does economics play in advertising?